The Conversation Report: What Consumers Are Saying About Banking

$497.00

For the first time, bank marketers can see what actual consumers are saying about banks and bank products. Traditional market research tells you what your fellow bank marketers are thinking or doing. The Conversation focuses on bank customers and offers first-ever, unfiltered insights into what the public is saying about the top bank brands, community banks, credit unions and the products and services they offer.

Description

The Conversation Report: What Consumers Are Saying About Banking provides banks and bank marketers with an incredible amount of insight into what people are saying online about banks and bank products. The 112-page report includes the following sections:

Section I – Executive Summary and explanation of methodology

Section II – The State of Social Media and The Banking Industry: An analysis of the top U.S. banks according to customer conversations; Insights Social Media Explorer gleaned from analyzing conversations about these banks; and Rankings of the top U.S. Banks and their performance on various social networks

Section III – What Consumers Are Saying: A detailed analysis of what consumers are saying about banks and bank products online, including the key topics consumers mention and why, where they are having these discussions and verbatim examples of customers mentioning both banks and bank products

Section IV – Social Media Explorer’s exclusive recommendations for banks and bank marketers moving into the social media realm and resources for that activity